input to Fast Company reporting on YouTube recommendation algorithms
May 21, 2026
I was recently invited to give input to a piece in Fast Company reporting on new research on YouTube’s algorithms. This included the following quotes from me:
“YouTube is one of the most widely used platforms on the planet, yet its algorithms remain opaque and poorly understood,” says Jonathan Gray, codirector of the Center for Digital Culture at King’s College London.
[..]
“For many it is a primary source for news, advice, and guidance,” Gray says. “In a moment where platforms are promoting increasingly misogynistic and extremist content, this study contributes to a growing body of work investigating the role that their algorithms play in shaping society, culture, and politics, highlighting an urgent need for greater public scrutiny and oversight.”
In the Data Journalism Handbook: Towards a Critical Data Practice, co-edited with Liliana Bounegru we explore how journalists investigate data, platforms and algorithms. We have also collaborated with reporters on investigations into platforms, algorithms, misinformation, content moderation, online conspiracy cultures and other phenomena.
If you’re a journalist interested in reporting on these areas, we welcome collaborations with the Public Data Lab, the Digital Investigations Lab and the Centre for Digital Culture - feel free to get in touch!